We are your no fee dealership!
2014 FourTrax Rancher -- Manual or Electric Shift!2014 Rancher 4x42013 Rancher 4x4 with Power Steering!2013 TRX400X - $54502013 FourTrax Foreman 4x4 -- $55482013 Foreman w/Power Steering2013 Foreman Rubicon 4x4 Auto2013 Rincon 4x4Honda Gold Wing Trike Sales and Installation2012 CRF450R -- $67742009 CRF250R2012 CBR1000RR -- $10,8592011 Shadow Aero -- $59592012 Goldwing ABS $21961 NO FEES EVER!!Honda Generators: Click here to view the models.
 
We are your no fee dealership!2014 FourTrax Rancher -- Manual or Electric Shift!2014 Rancher 4x42013 Rancher 4x4 with Power Steering!2013 TRX400X - $54502013 FourTrax Foreman 4x4 -- $55482013 Foreman w/Power Steering2013 Foreman Rubicon 4x4 Auto2013 Rincon 4x4Honda Gold Wing Trike Sales and Installation2012 CRF450R -- $67742009 CRF250R2012 CBR1000RR -- $10,8592011 Shadow Aero -- $59592012 Goldwing ABS $21961 NO FEES EVER!!Honda Generators: Click here to view the models.
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Make no mistake—if you are looking for the big Honda motorcycle dealer of Chattanooga with wholesale low prices to the public, then you are in the right place. Others try to claim that they are Southern Honda, but no one in the business can match our unbeatable selection of Honda motorcycles, Honda ATVs, and Honda side by sides. Don't be fooled. Make sure to ask, "Is this Southern Honda?" If not, then you are paying too much.

The open road is where you want to be and Southern Honda can help you get there. We know Honda motorcycles and with all of the riding available around Chattanooga, Tennessee, we know how to use them. We are widely known as always have the best price on Honda powersports products in the southeast. We have become a destination for riders from Georgia, Alabama, Kentucky, North Carolina, South Carolina, Ohio, and Florida. Whether it's a Gold Wing rider from New York or a CBR enthusiast from Atlanta, we have you covered. No doubt that Chattanooga is a motorcycle town so we fit right in to the landscape. We don't use shady tactics, we don't bash other dealers, and we don't mess around. We simply sell Honda powersports products at the lowest prices and give you the best deals. We are a top seller of motorcycles, ATVs, and side by sides. There's a reason we have been and continue to be #1.

Unless otherwise indicated, major unit prices on southernhonda.com are for base model/standard-color motorcycles, ATVs, MUVs, and PWCs. Optional accessories, colors, and finishes (i.e., camo, flames, custom stripes, pearl coats, etc.) may be higher. All major unit prices on southernhonda.com include all applicable Honda Bonus Bucks, incentives, and discounts; no other discounts apply. 

Our discounted prices are based on factory money such as "Flex Buck" and "Bonus Bucks". This discount is subject to change at any time. Although we strive to keep all pricing in place for 24 hours at a time, when factory money is gone price will change. Please contact your sales member for possible changes.

*Suggested Retail Price (SRP) excludes destination charges. Visit powersports.honda.com to view applicable destination charge amount. We do not charge any fees or add-on charges.

Council of Excellence. BBB Accredited Business. Hannigan Motorsports.

We proudly carry products from Honda, Two Brother's Racing, Shoei, Tour Master, Fox Racing, OGIO, and Moose Utility.